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Ayumi: Rimmel’s first Asian “image character”

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Ayumi Hamasaki has been chosen to represent Rimmel, a London-based cosmetics brand, joining Kate Moss and other female celebrities. She is going to be the first “image character” from Asia, and indeed Japanese must be proud of her!

Ayumi, as Rimmel’s new face, is appointed in the hope of attracting more people from the Asian market to the brand, with the female artiste’s popularity and big-eyed beauty. As a fashion leader in Japan, Ayumi has also been models for many other brands.

The Japanese celebrity is expected to be seen in their advertisement starting next month. To kick start it all, Rimmel will be promoting their new eye product, using Ayumi’s huge mesmerising assets – her eyes!

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Written by bumblebeeee

July 30, 2009 at 12:52 pm

Posted in japanese

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